I bought the Celebrate air fresheners, and they smell DELICIOUS! Just like cake and buttercream frosting. I'm on a diet right now, and when I smell these I feel like I had a ton of sweet sugary cake, so it's helping my sugar cravings! I'm hanging these in my car and near the kitchen where I'm washing dishes, and whenever I turn my car heater on or use alot of hot water, it smells like a yummy cake is baking! I have the bag partially on them, and they still give off a pretty strong scent! Perfect, love these!!! I also brought some Vanillorama ones as well, but I had to throw them out because of the smell, was expecting a nice pleasant vanilla scent but instead got a sickening sweet scent that's closer to bubblegum! It smells like one of those sugary sodas that contain SO much sugar that they make you gag. I have a sweet tooth and love sugary stuff, but that one's too much for me. I love the Celebrate scent, it smells just like cake but isn't too sweet! The Vanillorama one though is waaay too sweet. Oh and I noticed when I take the whole bag off, the scent does not last long, but gradually exposing more in the bag makes a better difference.